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Veruca Salt | Luxury Lifestyle
Floris London, 89 Jermyn Street
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Isn’t It Iconic…Floris London

“The ultimate experience and gift is a completely bespoke fragrance created for yourself” – Shelagh Foyle, Perfumer Floris London
 

Set to launch an extra special perfume this year to commemorate the Queen’s Diamond Jubilee, Floris London is the ideal candidate for our Iconic brand of the week – and what a history they have!

Floris London, 89 Jermyn Street
Floris London, 89 Jermyn Street

Purveyors of the finest perfumes, Floris London have been around for years…centuries in fact. Founded in 1730, Floris are one of our oldest brands and have been taking private appointments for bespoke perfume at their elegant Jermyn Street store ever since.

Bespoke Perfume Floris London
Bespoke Perfume Floris London

Opened by Juan Famenias Floris and his wife almost 300 years ago (!!), the store at 89 Jermyn Street was where all the magic originally happened. Wealthy clients would choose their scent du jour and wait whilst the perfumer would prepare the fragrances on site in the shop’s cellar. Adored by many and coveted by many many more, Floris London was the only place the English Gentleman would come for his cologne, bath and grooming products, whilst selecting from the most exquisite collection of shaving accessories. It’s no surprise they fast became THE choice for high society (Florence Nightingale was a fan too) and in 1820 Floris London were awarded with their first Royal Warrant – a further 16 were to follow!

Floris Limes Perfume
Floris Limes Perfume

Famous for their Limes Perfume formulation, created in the late 1700s and still winning accolades today, Floris London have shelves of bespoke recipe books dating back to the beginning, which are often referred back to when one is asked to create a new perfume or bespoke scent. In their receipt books you can find a multitude of famous names who have bought from the brand, these include two fragrances purchased by Sir Winston Churchill: Special No:127 (Eva Paron was also a devoted follower of this unisex scent) and Stephanotis, along with a Rose Geranium made for Marylin Monroe Miller, all of these are still on offer today. You may also remember the pot pourri, floral decoration room perfume and visitor soaps.

Floris Rose Geranium Perfume
Floris Rose Geranium Perfume

Still very much the hub, heart and soul of Floris London today, 89 Jermyn Street is fully functional, with a glorious selection of bottles, decanters and accessories, however due to popularity and demand products are no longer produced in store, instead they are prepared off-site in the beautiful countryside of Devon. The store is also home to the oldest coat of arms in the World.

Royal Arms Diamond Edition
Royal Arms Diamond Edition

Diamond Jubilee – April 1926 saw the creation of the Royal Arms – a unique fragrance blended in celebration of King George V’s first grandchild Elizabeth. 27 years later, Her Majesty Queen Elizabeth II took her place at the throne. It is with this original Royal Arms recipe that Floris London have created a modern day adaptation the Royal Arms Diamond Edition. Just one litre of Parfum has been blended for 2012 and left to mature for 8 weeks before being split into 6 antique bottles – one for Her Majesty, one for reference and another for auction, leaving just three in the public domain at £15,000.00 a bottle. A more modest, and slightly less limited Eau De Parfum will also be available at £99.00 per 100ml, both from April 20120.

“Perfume is one of life’s finest luxuries” – Shelagh Foyle, Perfumer Floris London
 

Go bespoke at Floris London.

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