After such a successful and well received show during London Fashion Week, Mulberry make our Iconic brand list this week here at Veruca Salt.
A British brand established in 1972 in Somerset, Mulberry were the accessory label of their day, a darling of the fashion industry and best known for their quintessential English style both home and abroad.
They were one of Britain’s first lifestyle brands, offering a collection of quilted bags and jackets inspired by the much loved country pursuits of shooting, hunting and fishing. These designs fully helped to establish Mulberry, placing the label firmly on the fashion map: Le Style Anglais was born!
Over the years, Mulberry created and designed many iconic products introducing themes and a British way of life, which in turn created an international following.
Throughout the 70’s and 80’s the brand was recognised for their belt and choker designs, made with the finest leather in their Somerset factory – they still make their products here today. Mulberry’s real strength however is in bags as the beginning of the 21st century saw their designs become instant overnight sensations! Who could ever forget the Bayswater or Alexa? Classic and definitely British, these are still bestsellers and make for the perfect piece of luxe arm candy.
With a creative family to be envious of, Giles Deacon and Luella Bartley are amongst the names who have help mould and strengthen Mulberry over the years. Creative Director Emma Hill, who joined the label in 2008, propelled the brand to instant fame, thanks to recognisable classics such as the Daria, Alexa (named after TV presenter Alexa Chung) and Taylor. It was also under Emma’s creative direction that Mulberry was named Best Designer Brand at the British Fashion Awards in 2010, with Emma herself going on to win Best Accessories Designer at the Elle Style Awards the following year.
Proud to celebrate their 40th anniversary last year, 2012 sees the brand add musician Lana Del Rey to their family. Her old Hollywood style immediately appealed to Mulberry and you can expect to see this translate through the coming year with a bag named after the American songstress.
You can also expect plenty of fur (who couldn’t love the London Fashion Week Mulberry Monster?) – we cannot wait!“I really think British designers are the best in the world…there’s always that little bit of madness and creativity.” – Emma Hill, Mulberry