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A Young Yves Saint Laurent
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Isn’t It Iconic – Yves Saint Laurent

“Fashions fade, Style is eternal” Yves Henri Donat Mathieu-Saint-Laurent

With his infamous ‘Le Smoking’ jacket and defining the way the modern female dressed, Yves Saint Laurent was simply made for our Iconic list!

A Young Yves Saint Laurent
A Young Yves Saint Laurent

Pioneering his way through fashion, Saint Laurent rewrote the rules of the game by introducing the elegant trouser suit and offering a magical, whimsical feel to his couture gowns (his days of costume designing are the infrastructure for most designs). He was hailed as one of the most enduring and influential designers of his time and following his death in 2008, aged 71, Saint Laurent was mourned greatly and considered by many to be the last of an era.

YSL Le Smoking Jacket
YSL Le Smoking Jacket

He followed in the footsteps of French designers Christian Dior (Saint Laurent started out as a design assistant for the Dior Fashion House, taking over management following Dior’s sudden death in 1957) and Chanel, becoming an iconic figure for 20th Century fashion. Haute Couture was his thing and boy did he do it well!

Who could ever forget the Tuxedos, see-through blouses, fantasy gowns and the female smoking jacket ‘Le Smoking’? Yet the Parisian’s flair for fashion didn’t stop there, nor was he afraid to venture where no designer had been before. He dressed movie stars for films – famously Catherine Deneuve for Belle de Jour (they became friends for life), launched fragrances and make-up, most controversially the 70’s Opium campaign and became the first couturier to use black and ethnic models on the catwalk – something he did until his very last show.

YSL Introduces Black Models To The Catwalk
YSL Introduces Black Models To The Catwalk

Like us at Veruca Salt, he also loved French Bulldogs – awwwww! In fact Saint Laurent had many, naming them all Moujik!!

YSL & Moujik
YSL & Moujik

His love ran so deep that Moujik was even the subject to one of Saint Laurent’s Love Posters, immortalised by Andy Warhol. Some of these limited edition Love Posters can be found today on exclusive tins of caviar from Caviar House & Prunier, read all about it here.

YSL Love Poster Campaign
YSL Love Poster Campaign
“Over the years I have learned that what is important in a dress is the woman who is wearing it”Yves Saint Laurent.

Empowering women and femininity with traditional masculine elements, Yves Saint Laurent.

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